of Fundraising Programs
There are three types of fundraising programs:The
Capital Campaign, the Ancillary, and the Pre-Sell.
Capital Campaign raises big
dollars! If you need a million dollars to build
a teen center, or 3.5 million to renovate your local YMCA, the
approach, the proceedure,
and the goal are very different than raising $8,000 to send the high
school band to Disneyworld.
A Capital Campaign can take two or three years to achieve it's goal. It
is directed at businessses and wealthy
leaders in your community. Although the $10 and $20 contributions are
appreciated, a capital campaigns
intent is to raise a lot of money as quickly as possible.
What your donors are looking for in this case is recognition, permanent
recognition. To many of the donors
this is advertising and enhances the community image of their company.
The average expenditure for donor recognition fundraising programs is
4% of the amount given.
We can help you create a program that will recognize your donors
permanently in a creative
fashion. We will work with your interior designer or your design team
to incorporate our concepts
into the overall appearance of your building. We can help you with your
campaign for the first direct
mail announcement to your ribbon cutting ceremony.
Pre-sell allows your
organization to take orders and gather money before your product is
The Girl Scouts do this with cookie sales.
Ancillary program purchases
items imprinted with your logo or slogan. Through individual efforts
or community retailers, those items are resold at a higher price.
Ancillary fundraisers can also be "co-oped" allowing you to sell
advertising space on your item to a company that wants to target your
reducing or even eliminating your initial costs.
If you are interested in-
working with us to create a Fundraising
program, email us
or call us at 608-833-1716. We can help you find
appropriate products that fit within your
budget, have a high perceived value, and creatively targets your market.
Information or a Quote
a Capital Campaign